Wednesday, August 3

Catching On!


Blogging is growing every second
Blogs are becoming more important. There are ever more blogs, ever more postings and most notably ever more visitors. Meanwhile blogs are gaining editorial importance. And also the advertising market is moving to blogs.

As CBS states a new report by Technorati found that a new blog is created almost every second. End of July Technorati was tracking 14.2 Million weblogs. 55 % of these blogs are active an 13% are updated at least weekly. David L. Sifry, founder and CEO of Technocrati, says on CBS: "If the numbers continue going the way that they are, you should expect to see close to 30 million blogs by March of next year and should be seeing 2 million posts a day." In the report on Technorati Sisry states that also the volume of postings grew steadily: "... at the end of July 2005, there were about 900,000 posts created each day. That's about 37,500 posts every hour, or 10.4 posts per second."

And the visits to blogs seem to increase as well. According to Brandrepublic Hitwise, a online monitoring fim, found that one in every 200 web visits are to blogs. This constitutes a 130% increase over the last year. The BBC writes that "much of their appeal has been boosted because readers can subscribe to them, for free, to stay updated of any new posts automatically."

Brandrepublic states: "Bloggers are increasingly breaking stories before the mainstream media or being used to exert pressure on the mainstream media. Recently stories by bloggers led to the saking of Dilpazier Aslam" (see also former posting). The BBC points out: "Blogs have played a part in highlighting issues that journalists have not covered. They have also proved to be a valuable communication channel for journalists in repressed countries who have no other publishing means."

The advertising market is moving too. Today Yahoo started testing a system that "will let it place ads on Web site of bloggers" reports the New York Times. Google reached out to bloggers already two years ago. PaidContent states that "Yahoo's new service will differ from Google in that it will add human editorial to the selection of ads for content pages. In comparison, Google's service relies on technology."

5 comments:

Kristi said...

Blogging is huge.

taryn said...

Blogging IS huge.
*but*
GOD is bigger than blogging.
See Kristi's post.
T

daniel said...

Interesting post and great shirt! However, have you read up on the firing of Dilpazier Aslam from the Guardian? Kind of scary when you take it to the logical extension that he was fired for belonging to a religious/political organization and for what that organization published on its webpage (a quote from the Koran/Qu'ran/however it's spelled). I don't think that situation is that far from a Christian attending a church that claims homosexuality is a sin or that abortion is murder.

Here is the article describing the circumstances around the firing:

And here's an article that makes me worry this could/is being applied to the Bible/Christianity:
http://www.guardian.co.uk/uk_news/story/0,3604,1534499,00.html

http://www.worldnetdaily.com/news/article.asp?ARTICLE_ID=34671

daniel said...

Well, my pasting order got messed up at the end there, but the link to guardian.co.uk is the one about the firing.

jane said...

I like the shirt!:)